by Melody Lashmar -Web traffic is an integral part of the e-commerce merchant's customer acquisition strategy. So much so, in fact, that typically anyone can sign up as an affiliate online and begin sending traffic to their new partner very quickly. Affiliates are so vital to merchants that there are: job positions for Affiliate Managers; companies created to simply manage the...
Online Dating has been around now for decades. At the last iDate conference I attended I even heard it stated that we are in the second generation of people that met through online dating. With that transition, it is becoming more and more acceptable to the general population that you no longer have to hide the fact that you met online. Over the years hundreds, if not thousands,...
By Melody Lashmar - The concept of processing credit card transactions through Merchant Accounts in countries where the merchant has no physical presence is a topic that comes to my attention at least weekly. Therefore, for the benefit of those who need a refresher and for those whom it is a brand new concept, here is a high-level look.
And so we meet again, September.
I’ll be honest; I’ve never really been a fan of you, September. As a kid you marked the end of summer vacation and the beginning of the school year. Gone were the days of building sand castles at the shore (yes, “the shore” – I grew up in New Jersey). Gone were the late nights at the boardwalk arcade playing Pac-Man until my eyes burned or I ran...
By Melody Lashmar - Visa requirements regarding high-risk transactions and this affects you!
I constantly hear that one of the benefits to working with an IPSP is that you can cross sell with other sponsored merchants. As this was never the intent of VISA they have revised their Operating Regulations to make it explicitly clear what constitutes a cross-sell/up-sell and what has...
Melody Lashmar - It’s Scandalous! As a foreign professional who was relocated to the USA by an American owned company, I opened a bank account with no problem but a credit card from that same financial institution was another concern for the bank altogether.
It seems that today's merchant must operate with a constantly changing set of rules. As a company that provides payment processing services to merchants in many different regions with many different products, it is our desire to be able to provide our clients and future clients with relevant payment news in a timely manner.
by Melody Lashmar - MasterCard has recently published a revision of its standards for the Excessive Chargeback Program that went into effect on August 15th, 2012. In plain English, that means that the chargeback ratios at which your MasterCard account is evaluated at have been modified to your benefit.
