It's hard to believe February is already here. The holiday season came and went in a flurry of family gatherings, food, drinks, and was capped off by a Super Bowl blowout so bad that I actually got more enjoyment out of a Radio Shack commercial than the game itself. And in that time we here at L3 Payments didn't miss a beat. L3 spoke on a panel and attended Internext, iDate and Affiliate Summit in Las Vegas, as well as Xbiz 360 in Hollywood. We had a great time seeing familiar faces and meeting new ones, and we look forward to making 2014 a huge success for our valued merchants!
Speaking of Xbiz, L3 recently contributed to an article in their publication discussing billing trends and predictions for 2014. As recent analysis has shown us, more people are using pre-paid cards to make purchases online and we expect that trend to continue growing in 2014. As a merchant, it's important to understand the buying behavior of your customers so you can make informed decisions about your product offerings. And SBW allows you to do just that! If you haven't already, be sure to check out SBW's META technology which helps merchants identify card types (including pre-paid), block those card types if need be, or simply collect data on those transactions to help determine affiliate payout structures or adjust price offerings to qualified customers. This tool is available today and requires only a simple API call, so you'll be up and running quickly. In fact, if you're already integrated with SBW's API, META should only take a few minutes to set up. Contact us at thomas@sbw.com or 805-449-1191 for more information on this invaluable functionality.
And of course, Valentine's Day is around the corner, so don't forget to give us some love on Facebook and Twitter. We welcome any questions, comments or photoshopped pictures of our CTO, Hrag, in precarious situations.
Until next time, have a great month, everyone!